PYCO Group is a global team of passionate consultants and developers who accelerate digital transformation and deliver result driven solutions.
With more than 500 people on 4 continents, we help business leaders re-imagine, design, build and operate a smooth digital business transition, thanks to the knowledge of our onshore and offshore dedicated teams.
We do so by attracting, empowering and retaining exceptional talents while unlocking opportunities for our clients and employees simultaneously.
Global-scale clients making use of the PYCO Group’s products and services include Microsoft, Samsung, Volkswagen, Axa, Richemont, BNP Paribas, Wal-Mart, Adobe, La Poste, Accor Hotels, LVMH, Mitsubishi, Calvin Klein, L’Oréal amongst many others.
In other words, we build digital teams & solutions.
The Marketing & Sales Business Unit of Engie Electrabel (operating from Brussels) is looking for an experienced marketing profile for the definition/update and the implementation the plan around boxx and the UP bundle.
The missions consists in :
- Defining approaches, offers and stories to reach different target groups, in collaboration of the Product manager and Sales, based on preliminary analysis of insights (results and consumer insights all along the funnel) and other hypotheses.
- Defining briefings detailing the stories for digital and other campaigns and coordinate their implementation with the Digital Marketing team and Communication.
- Lead the alignment of the stories for the different target groups with Sales.
- Update continuously the plan through new ideas and an active analysis of the performance and the available marketing budget.
High customer centricity and storytelling
build attracting and engaging stories based on customer external and internal problems.
New marketing techniques: have an expertise around digital (how to reach audiences in a smart way) and X-channel marketing techniques and related tools (for information we use Google analytics, Salesforce Mkt Cloud, Content Square, Usabilla).
Learn fast: assimilate quickly a lot of information in a complex environment
Analytic mind: transform data and insights into priorities and hypotheses
Leadership: have a strong drive, assertivity and excellent collaboration skills
Do you recognize yourself in this role and are you willing to shape the future of the digital world with us? Feel free to send us your application to firstname.lastname@example.org